Gene “Geno” Salo has worked in the tax industry across a variety of roles for over 20 years. His current position is Senior Director over Tax Simple, an online do-it-yourself tax preparation program designed to make filing your personal income taxes easy and convenient. Geno also serves on the Board of Directors for CERCA (Council for Electronic Revenue Communication Advancement) and is a member of the Free File Alliance, a partnership between the software industry and the IRS to provide free tax return preparation options to consumers. Geno has an MBA from the University of Michigan and is a veteran of the US Air Force. Geno contributes blog articles for Tax Simple customers, and also delivers specialized content direct to tax professionals and CPAs.