College Text Books And Rising College Tuition

Five College Savings Plans And Investment Options

in Financial Planning by

Ah, college. If you’re a student, it’s a time of new beginnings and the promise of the future. For whomever’s paying, it’s the reality of a stack of big fat bills. How do you pay for college without checking into the poor house?

I bring good news: you have several options. Let’s explore.

Why Many College Savings Options Don’t Work

While overall inflation rises at around a three percent rate, college costs have shot up annually anywhere from 4 to 10 percent. Families struggle to plan when they aren’t sure how much costs will rise by in any given year. In my financial planning practice, we counted on seven percent per year inflation rate when calculating savings needs. That’s toward the high side of the range shown above, but conservative planning helped to ensure we’d covered the worst case scenario.

Why do we need this data when picking investments? If you invest in CDs or low-paying savings bonds for college, you’re actually losing purchasing power on the value of your college investment. Just as there are top states to live in based on taxes and lifestyle, there are best college savings options based on financial aid and tax ramifications.

A List Of College Savings Plans And Investment Options

While savings bonds, CDs and savings accounts are suboptimal investments for college savings, wise families still have plenty to choose from. Here are five popular choices:

1) 529 Plans

State-sponsored 529 plans combine tax benefits and a wide variety of investment options. Money saved into a 529 plan grows tax deferred and, if used for college, can be removed tax free. Additionally attractive, 529 plans don’t have to be owned by the person attending college, lowering this investment’s toll on expected family contribution—the number most schools glean from the FAFSA form to determine financial aid.

Parents who set up 529 plans have a range of options. Many states have both advisor-assisted accounts and individual accounts (advisor led funds usually have sales charges attached which cover the advisor’s commission). While many states offer plans which grow state-tax free, if your state’s 529 plan is a non-performer you can waive this privilege and instead use another state’s plan. As an example, the Alaska 529 plan offered by T.Rowe Price and the Colorado plan offered by Vanguard and UPromise are two low-fee options open to investors outside of the state. Thinking about opening an account? Compare your state’s available plans to those offered through other states, before heading to your state’s plan page to open an account.

Our favorite upsides: Many account and investment options and the opportunity for low fees and passive, index-style management.

Watch out for: You can move the money to another beneficiary if the original student decides not to attend college, but there’s a hefty penalty to remove any money your account earned if you need the money to pay bills. You’ll incur a 10 percent penalty on earnings, pay ordinary Federal income tax and applicable state taxes if you received a tax break on your contributions. Ouch.

2) Coverdell ESAs

In 2002 Congress renamed the low-contribution Education IRA the Coverdell Education Savings Account and raised the contribution limit to $2,000 per year per individual donor–including the beneficiary–as long as your modified adjusted gross income does’t exceed $110,000 if you file single or $220,000 if you file a joint return.

A Coverdell ESA enjoys  tax benefits similar to a Roth IRA. Money grows tax deferred and may be removed tax free for qualifying expenses. Specifically, Coverdell ESAs may be used for private K-12 education expenses or qualifying college expenses (tuition, book, room and board). Most traditional mutual funds, exchange traded funds, stocks, bonds or CDs may be used inside of a Coverdell ESA.

Our favorite upside: If you have kids headed to private K-12 schools and want to sock some money away for the future, this is your account. Also, there are nearly unlimited investment options.

Watch out for: If you let a commission-paid advisor choose your funds, you could pay huge fees for your investments. Also, because 529 plans allow much larger contributions, they often overshadow Coverdell plans as a college savings vehicle.

3) Non-Qualified Accounts

Some people stuff college money into a regular brokerage account at a bank or fund company. Saving this way gives you supreme flexibility. There are no rules to remember or potential pitfalls directly associated with the account, unless you save into an account in the student’s name. Money saved in the students name (if the recipient is under age 18 it’s called an UTMA or UGMA account, depending on where you live) cannot be removed later by a parent for expenses unrelated to the child, including basic food, clothing or shelter expenses.

The biggest upside: Flexibility. You can use this money for any other expense you wish unless you are saving in the name of a minor using an UTMA or UGMA account.

Watch out for: Taxes and financial aid. You won’t shelter your savings from taxes at all using this method. If you start saving while the future college entrant is young, that could add up to a ton of taxes.

Money saved into a non-qualified account shows up most poorly for financial aid purposes. If the money is saved in the student’s name, every dollar will count toward the FAFSA expected family contribution formula. If saved in a parent’s name the EFC doesn’t look much better; parents are allowed a small amount as an emergency fund then all this money counts against the family’s expected family contribution.

4) Roth IRAs

While many people don’t think of Roth IRAs as a college savings vehicle, they’re flexible enough that they just might work. Money inside a Roth IRA may be used for qualified education expenses without the normal 10 percent early withdrawal penalty. You’ll still pay taxes on an income your gains generated and room and board are only considered qualified expenses if it’s spent for at least half time college attendance. Like other investment accounts, you’ll choose from a nearly limitless array of investments inside of a Roth IRA.

The biggest upside: One less account. Who can keep track of several different funds? By lumping the money into your Roth IRA, you’re eliminating complexity.

Watch out for: Your Roth IRA is best used alongside pre-tax plans as part of your overall retirement strategy. If you’re trying to control your retirement tax bracket, using your Roth IRA for education expenses diminishes your flexibility later.

5) Insurance Policies

I know what you’re thinking, and so am I.… If an insurance agent tries to sell you on using a permanent life insurance policy with cash value to pay for college, you should probably run the other way. However, there are a couple of ways where insurance is an attractive option.

Money inside of an insurance policy doesn’t count toward the FAFSA expected family contribution calculation, so this option gives you the biggest boost toward financial aid consideration. Also, if the insurance is in the name of a parent that’s going to pay for college, the death benefit can be used for tuition if the parent passes away before the student matriculates. Some policies have cash values that grow in mutual fund-like accounts, so returns can be competitive.

The biggest upside: If you’re sure you’re going to be a candidate for financial aid, this is the best option.

Watch out for: Everything else. Most permanent life policies are confusing, laden with fees and underperform similar investments outside of insurance products. Unless you know you’re a strong candidate for financial aid, steer clear of this option.

The Process

Throwing a few dollars into a 529 plan and hoping for the best isn’t a college plan. The process of choosing the right investment for you should be more comprehensive than looking at your state-sponsored accounts. While signing up for a state-sponsored 529 plan may be the right move for the majority of savers, a Coverdell ESA, non-qualified plan, Roth IRA or insurance policy might meet your individual needs better. Start with your goal and work backward, and you’re more likely to find the perfect college savings tool.

A Note About FASFA


While you might be thinking, “I don’t qualify for financial aid, so I’m not worried about the FAFSA,” this form should play a role in your decision making. The FAFSA form isn’t just for low income families who are likely to get financial aid. Anyone hoping to use low-cost student loans for college will need to fill out a FAFSA form. Regardless of your income stream, if you’re enrolled at least half-time in a school that participates in the Direct Loan Program (this is most schools in the United States), you’re eligible for an unsubsidized Stafford loan, and maybe more. The FAFSA is the gateway to a host of grants (such as the Pell Grant) and loans. Your school will often require you to fill out the FAFSA form if you want to apply for any aid.

There are many factors at work in the FAFSA which determine your aid eligibility. While your income (and family income, if you’re a dependent) is one driving force, the form also takes into account the cost of the school you’re attending, your year in school and your enrollment status. That’s why it’s important to lower your expected family contribution; if you’re on the fence for financial aid at your college, how you save money could be the difference between receiving aid and paying out-of-pocket for your entire college experience.

It’s scary to think how much college tuition will cost for parents with newborns. The chart above by Baird is probably conservative. It’s vital parents plan early and save aggressively. And if worse comes to worse, let’s hope that all we need to learn will be for free online. Free online BA degree in economics from Harvard anyone?

Photo credit: college textbook stack

The following two tabs change content below.

Joe Saul-Sehy

Joe Saul-Sehy is the host of the popular Stacking Benjamins podcast. He worked as a financial advisor for 16 years, helping hundreds of clients develop and implement financial plans. He's the former WXYZ Television "Money Man" and his advice has appeared in places ranging from the Los Angeles Times to the Chicago Sun-Times and Best Life magazine.

Latest posts by Joe Saul-Sehy (see all)


  1. David @ Simple Money Concept


    Great summary!

    I personally went with the 529. As soon as I got the Social Security Number for my daughter, I opened a 529 and contributed as much as I could. I’m still doing the monthly contributions (Dollar-Cost Averaging is probably one of the best ways to invest).

    I would like the Coverdell more if the annual contribution isn’t so low. And when the child turns 30, the remaining assets must be distributed.

    With a 529, I own the money. I can always take it back if I want to.

  2. Joe Saul-Sehy

    Thanks, David!

    The 529 plan is the right choice for most people (as long as you stick to low-cost 529 plans….they aren’t all built the same).

    The Coverdell may have higher contribution allowances than you think. Remember that there’s a limit to the CONTRIBUTOR, not the BENEFICIARY. Each contributor is limited to $2,000. So my spouse could put in $2,000 and so could I. If my daughter has a job, she, too could add $2,000 to her own plan. Throw in two sets of grandparents, and you might have $14,000 in the plan in a single year.

    The age cap is a big problem, though, and as you said….you avoid that with the 529 plan.

  3. Financial Samurai

    Is it me, or does it feel like private schools will end up costing $100,000 a year in about 10 years time? And if this is the case, I don’t understand how the middle class can afford such tuition without getting into huge debt or receiving scholarships?

    When the wealthy can BUY their way into the best universities, I don’t see the wealth gap narrowing any time soon.

    • David @ Simple Money Concept

      Hi Joe,

      To the best of my knowledge, the $2,000 limit is per BENEFICIARY. So if I contribute $2,000 to my daughter’s Coverdell in 2014, no one else can contribute to her account in the same year. Am I misreading your comment?

      Hi Sam,

      Good point. That’s why I think my 529 alone wouldn’t be enough for my daughter’s college. She will have a get a job and, hopefully not, a student loan.

  4. Ken Ambrose

    It’s important to look at the tax benefits of the 529 plans vs the fees you pay. For example, you don’t have to pay taxes on $2,500 of contributions (per beneficiary, per account). But when you get to a balance of about $16,000 then the additional fees start to outweigh the tax benefits. That’s when you transfer the $16,000 out of the Maryland account to a super low fee 529 (say Nevada) and then start filling up the Maryland account again for the tax benefits.

  5. Mike

    From IRS Publication 970

    For 2013, the total of all contributions to all Coverdell ESAs set up for the benefit of any one designated beneficiary cannot be more than $2,000. This includes contributions (other than rollovers) to all the beneficiary’s Coverdell ESAs from all sources.


    When Maria Luna was born in 2012, three separate Coverdell ESAs were set up for her, one by her parents, one by her grandfather, and one by her aunt. In 2013, the total of all contributions to Maria’s three Coverdell ESAs cannot be more than $2,000. For example, if her grandfather contributed $2,000 to one of her Coverdell ESAs, no one else could contribute to any of her three accounts. Or, if her parents contributed $1,000 and her aunt $600, her grandfather or someone else could contribute no more than $400. These contributions could be put into any of Maria’s Coverdell ESA accounts.


Leave a Reply

Your email address will not be published.

Disclaimer. This Website may contain links to third-party websites. These links are provided solely as a convenience to you and does not imply an affiliation, sponsorship, endorsement, approval, investigation, verification, or monitoring by PCAC of the contents on such third-party websites. Please be advised that PCAC is not responsible for the content of any website owned by a third party.