How Much Money Are NFL Teams Really Worth?

in Financial Planning by

Key Takeaways
  • The Dallas Cowboys are worth the most at $4.2 billion.
  • The average NFL team is worth $2.3 billion.
  • The worth of an NFL team is not dependent on how many Super Bowls they’ve won.

Owning an NFL team is the definition of Fantasy Football for most people, but the reality for a lucky handful of ultra high-earners comes with a lot more than just name recognition and amazing box office tickets. It’s no surprise that the NFL is a money-making machine. In fact, team owners earn a whopping 11% average return on their investments into these franchises.

But have you ever wondered which team is worth the most? Does it depend on number of Super Bowl wins? Check out our findings on which NFL teams are bringing home the most bacon:

What would you do with the returns? Or how would you reinvest $2.3 billion? Tell us in the comments!


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Forbes: Sports Money – 2016 NFL Valuations
Forbes: The NFL’s Richest Owners 2016
Mile High Report: How much is a Denver Broncos win worth?
Statista: Most Super Bowl wins by NFL team from 1967 to 2016*

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Marianne Ahlmann

Marianne Ahlmann

Marianne is Communications and Content Manager at Personal Capital.


  1. Coose McKeown

    Wow! Every team in the NFC East is in the top 10, and they hold 3 of the top 5 spots.

  2. Josh

    I wonder how much the team’s home market matters in this valuation. For example, if the Oakland Raiders indeed move to Las Vegas, will that take an undervalued franchise and catapult it up the list, in much the same way that I image the move from St. Louis to Las Angeles did for #6 Rams? If Jacksonville Jaguars end up in London (full-time), they might crack the top 10 instead of being a basement-dweller.


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Disclaimer. This communication and all data are for informational purposes only and do not constitute a recommendation to buy or sell securities. You should not rely on this information as the primary basis of your investment, financial, or tax planning decisions. You should consult your legal or tax professional regarding your specific situation. Third party data is obtained from sources believed to be reliable. However, PCAC cannot guarantee that data's currency, accuracy, timeliness, completeness or fitness for any particular purpose. Certain sections of this commentary may contain forward-looking statements that are based on our reasonable expectations, estimate, projections and assumptions. Forward-looking statements are not guarantees of future performance and involve certain risks and uncertainties, which are difficult to predict. Past performance is not a guarantee of future return, nor is it necessarily indicative of future performance. Keep in mind investing involves risk. The value of your investment will fluctuate over time and you may gain or lose money.