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Women in Finance: 4 Female Money Coaches to Follow

I’m a big believer in community over competition. I stand for elevating the voices around us, whether we are in the same industry or something entirely different.

When it comes to personal finance, a handful of voices stand out among the rest — and for good reason. These four female financial coaches are doing the work of bringing more money into the hands of others, especially women. It’s truly remarkable. 

I hope that you can listen and learn from what they have to say. I encourage you to follow them on social media and, if you feel inclined, support their business or refer them to a friend who could use their help. These ladies inspire me on the daily. I hope you’ll let them do the same for you.

Jannese: Host of Yo Quiero Dinero Podcast

For Jannese, it all started with a snowstorm, a quarter-life crisis, and a fiery passion to achieve freedom. This six-figure side hustler stumbled into the personal finance industry after being fired from a job she didn’t enjoy (she would later count this as a blessing in disguise) and driving home in utter distress during a snowstorm she would never forget. It was then that she vowed to not return to a 9-5.

Next, Jannese decided to dive headfirst into the world of blogging. Fast forward a few years, and she now earns over $100K a year from side-hustling alone.

Learning about passive income inspired her to join the FIRE movement.

Read More: The FIRE Movement Explained

Jannese is on track to retire at age 45. She is passionate about spreading the knowledge she has gained to help other Latinas accomplish their financial goals — from starting a small business, to investing and building generational wealth.

Through her podcast, workshops, blog, courses, and digital downloads, she hopes to bring financial literacy to the entire Latinx community.

Where You Can Find Jannese

Yo Quiero Dinero Podcast 

Her Website

Her Instagram

Dasha: Financial Activist for Black Women

Dasha was born to cut through the noise and bring real-life relatable financial literacy to people of color. After harsh life circumstances made her realize that she needed to get on a more secure financial path, she started a Facebook group to share her personal journey to financial freedom.

Since 2017, her Facebook group has turned into a community of over 70,000 women of color who discuss and dissect topics surrounding personal finance.

As a financial coach, Dasha uses her 10+ years of experience working as an accountant and default counselor to bridge the gap between conventional wisdom and the raw, real, gritty side of finance to support women on the path toward their own financial freedom. You can catch Dasha raising up a storm of financial literacy through her ebooks, on her blog, or in one of her individual or group coaching sessions.

Where You Can Find Dasha

Her Website

Her Instagram

Melissa: Co-Founder of Millennial in Debt

For the past decade, Melissa has spent her time teaching high school students in the Big Apple. Meanwhile, she was also pursuing homeownership while working through nearly six figures of debt. Melissa realized she had to take control of her financial life once and for all.

Her commitment paid off after she successfully got rid of $102,000 of student loan debt in December 2019. Only a month later, she closed on her very first home.

Since then, Melissa has made it her mission to keep building her financial literacy and bring that knowledge to not only her students but to millennials like herself.

She provides financial consulting and makes up half of Millennial in Debt, a financial literacy blog for those wanting to climb their way out of debt. Millennial in Debt has also launched a YouTube channel to help others build generational wealth and reach financial freedom.

Self-proclaimed in her Instagram bio, she truly is the Beyonc of personal finance. 

Where You Can Find Melissa

Millennial in Debt Instagram

Millennial in Debt YouTube

Jules: Entrepreneur and Financial Expert

Raised in Chicago, Jules left the Windy City behind to work as a digital nomad across 21 countries and counting.

The lifestyle was rewarding but not always easy.

Jules started out living paycheck-to-paycheck as a freelance copywriter and often struggled to make ends meet. It was only after she realized her own worth and time, quadrupled her rates, and implemented zero-based budgeting (when your income minus expenses equals zero) that her life began to change.

Jules now balances copywriting and travel with her goal of FIRE. On her Instagram, Jules shares value-packed personal finance and business tips for freelancers. Her ultimate goal is to see freelancers stop working for pennies and start valuing their time and skills.

Where You Can Find Jules

Her Instagram

A Note on Managing Your Money

I am so humbled and honored to have been personally impacted by each of these women. They are taking the male-dominant financial industry by storm, and their work fuels me to keep my own business going. If you choose to learn and grow alongside them, you’re likely to be inspired beyond personal finance.

In managing my own money, I used Personal Capital’s online tools to save my first $100,000. The free financial dashboard gives you a complete view of all your financial accounts so that you know your true net worth. Armed with your own data, you can budget, check investments, and plan long-term. Today can be your day.

Get Clarity on Your Money


Personal Capital compensates Tori Dunlap (“Author”) for providing the content contained in this blog post. Additionally, in a separate referral arrangement between Author and Personal Capital Corporation (“PCC”), Author is paid $70 and $150 for each person who uses Author’s webpage (www.HerFirst100k.com) to register with Personal Capital and links at least $100,000 in investable assets to Personal Capital’s Free Financial Dashboard. As a result of these arrangements, Author may financially benefit from referring potential clients to Personal Capital and/or be incentivized to present blog content that is favorable to PCC. No fees or other amounts will be charged to investors by Author or Personal Capital as a result of the Referral Arrangement. Investors that are referred to PCC and subsequently subscribe for investment advisory services provided by PCC’s affiliated adviser, Personal Capital Advisors Corporation (“PCAC”) will not pay increased management fees or other similar compensation to Author, PCC or PCAC as a result of this arrangement. Additional information about PCAC is contained in Form ADV Part 2A available here. The content contained in this blog post is intended for general informational purposes only and is not meant to constitute legal, tax, accounting or investment advice. You should consult a qualified legal or tax professional regarding your specific situation. No part of this blog, nor the links contained therein is a solicitation or offer to sell securities. Third party data is obtained from sources believed to be reliable; however, Personal Capital Corporation (“PCC”) cannot guarantee the accuracy, timeliness, completeness or fitness of this data for any particular purpose. Third party links are provided solely as a convenience and do not imply an affiliation, endorsement or approval by Personal Capital of the contents on such third party websites. Certain sections of this blog may contain forward-looking statements that are based on our reasonable expectations, estimates, projections and assumptions. Past performance is not a guarantee of future return, nor is it indicative of future performance. Investing involves risk. The value of your investment will fluctuate and you may lose money.

Tori Dunlap is a millennial money and career expert. After saving $100,000 at age 25, Tori founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. A Plutus award winner, her work has been featured on Good Morning America, New York Magazine, Forbes, CNBC, and more. An honors graduate of the University of Portland, Tori currently lives in Seattle, where she enjoys eating fried chicken, going to barre classes, and attempting to naturally work John Mulaney bits into conversation.
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Building my emergency fund
Paying off high-interest debt
Budgeting better
Saving for a short-term goal, like a vacation or new car
Increasing my investment contributions
Maintaining status quo - I’ve got this under control

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