There’s been a lot of noise as of late from robo advisors attacking one another over their fee amounts. It’s a shame that they’re taking shots at each other, because a number of players out there are offering something really unique for investors.
Robos can, and should, be inexpensive. But when it comes to fees, there seems to be a race to the bottom in play. With new entrants into the industry including those from legacy financial services companies, the robo model is beginning to look commoditized, with a focus on slimming fee structures and providing off-the-shelf algorithms in return.
But more and more, we hear from our clients that they have complicated financial lives that go beyond what a robo can manage. So what is our take on fee structures? Find out here in our inaugural post on Medium.
Bill Harris is the founder of Personal Capital. He has spent 25 years building financial technology, notably serving as CEO of Intuit and PayPal. He is the founder of several financial technology companies and has served on the boards of numerous technology firms, such as SuccessFactors, RSA Security, Macromedia, and Answers.com.
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