Announcing Creating Capital

in Personal Capital News by

All around the world, women are standing up and making changes. From Nobel Peace Prize winner Malala Yousafzai who took a massive risk and stood up for the education of women, to Hillary Clinton’s speech a few days ago reaffirming that “women’s rights are human rights.” It’s an inspiring time to be a woman and to be thinking about how to make a positive impact on the future of women around the globe.

The women of Personal Capital decided it was time for action. We want to empower women to make better financial decisions, so they can live the life they want. We want to make deep, impactful change one woman at a time. Then, we hope to inspire them to pay it forward to the women in their lives.

It’s true that money isn’t everything, but it’s extraordinarily important to achieve our dreams. Ask yourself this question: “What am I Creating Capital for?” Perhaps it’s to one day buy a house, get that graduate degree, provide for your family, or take that dream vacation. Whatever your answer is, it is the guiding light, the inspiration, for each financial decision you make.

Our Beginnings

While we’ve got a long way to go to replicate the inspirational women like Malala and Hillary, we’re starting the same way: with a conversation. A conversation is often times all it takes to inspire another to make change in their lives. That’s how our #CreatingCapital journey began.

First, it was a few conversations in the office. Why do financial advertisements generally resonate better with men than with women? Why do women consistently rank financial services as professional services that they’re least satisfied with? Why is the gender investing gap worse than the gender wage gap?

Next, we took it to the public. At our inaugural #CreatingCapital event, we brought together women from across the country. Our panel included people from Silicon Valley to Wall Street. We asked them: how do you think about taking risks? What are some financial mistakes that have made you wiser about money? How do I begin thinking about investing if I’m a total newbie?

The atmosphere at the inaugural #CreatingCapital was electric – and inspiring. As soon as the official panel ended, hands shot up. How do I think about the “risks” of asking for a raise? How do I think about going back to grad school if I’ve been working for many years? If investing has never been my “job” in the house, does it need to be? What’s the secret to having a productive conversation about money with my significant other?

Afterwards, women told us that they preferred to learn about money matters from people in their circles (it was the most frequently cited “preferred” source – above experts!).

Inspired to carry this energy forward, we brainstormed: how could Personal Capital help? Help women teach and learn from each other? We realized: it starts with a conversation. Our hope is to inspire women to help other women. We’ve built some helpful guides to have healthy discussions (see: Toolkit) and we’re going to periodically discuss content (See Lesson 1: “In Focus: Net Worth”). We encourage people to leverage Personal Capital’s software to get up to speed on what’s happening with their money.

It’s Your Turn!

Now that you know our story – we want to hear yours. Join us on this journey. Take the time to help one friend. Or better yet, start a Circle. It’s time to take control of your finances – educate yourself, become a savvy investor and a money ninja – and then pass your wealth of knowledge on to your best friend, your sister, your aunt. Visit our newly-launched website www.joincreatingcapital.com to get started and let the change begin!

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Personal Capital

Better financial lives through technology and people.

One Response

  1. Financial Samurai

    Congrats on the initiative ladies! So many people talk about doing stuff, but never end up doing anything.

    I’m also curious to understand more about why women respond so differently to particular messages than men. And as you know, we have a majority women in the marketing department so it makes absolute sense for women to market to women as men and women consume differently.

    What do you think are the three main difference between men and women when it comes to money?

    Sam

    Reply

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