When Finances Get Complicated, Investors Will Always Need a Human Touch

There’s been a lot of noise as of late from robo advisors attacking one another over their fee amounts. It’s a shame that they’re taking shots at each other, because a number of players out there are offering something really unique for investors.

Robos can, and should, be inexpensive. But when it comes to fees, there seems to be a race to the bottom in play. With new entrants into the industry including those from legacy financial services companies, the robo model is beginning to look commoditized, with a focus on slimming fee structures and providing off-the-shelf algorithms in return.

But more and more, we hear from our clients that they have complicated financial lives that go beyond what a robo can manage. So what is our take on fee structures? Find out here in our inaugural post on Medium.


The content contained in this blog post is intended for general informational purposes only and is not meant to constitute legal, tax, accounting or investment advice. You should consult a qualified legal or tax professional regarding your specific situation. Keep in mind that investing involves risk. The value of your investment will fluctuate over time and you may gain or lose money.
Any reference to the advisory services refers to Personal Capital Advisors Corporation, a subsidiary of Personal Capital. Personal Capital Advisors Corporation is an investment adviser registered with the Securities and Exchange Commission (SEC). Registration does not imply a certain level of skill or training nor does it imply endorsement by the SEC.

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