Personal Capital, the nation’s first digital wealth management firm, just closed its $25 million Series C financing. “We’ve doubled users, clients and assets since the first of the year, and this fresh capital will be used to supercharge our growth,” said CEO Bill Harris, the former CEO of both Intuit and PayPal.
“Personal Capital combines a financial dashboard that gathers data from all your accounts with a professional financial advisor to help manage your investments,” said Harris. “The merging of high tech and high touch creates the kind of comprehensive wealth management formerly reserved for multi-millionaires,” said Harris. This new category of “digital wealth management” combines two essential ingredients:
1. Consumer Technology. People of all ages rely on mobile and web devices to manage their lives, and demand the same electronic access to their money – all of their money and investments in all of their accounts.
2. Comprehensive Advice. Americans with complex finances – anyone grappling with home ownership, education and retirement issues – need data and financial advice that addresses their entire household.
Jim Feuille of Crosslink Capital led this financing and has joined the company’s Board of Directors. Crosslink and BlackRock, the world’s largest asset management firm, are new investors in the company, joining existing investors Institutional Venture Partners (IVP) and Venrock.
All three of the venture capital partners on Personal Capital’s Board of Directors are on the Forbes Midas List of 2013’s Top 100 Tech Investors:
Jim Feuille, Crosslink Capital: “We look for large markets undergoing disruptive transitions, and make long-term bets. Personal Capital is the tip of the spear that will drag the investment management industry into the 21st century.”
Steve Harrick, IVP: “Mass affluent households don’t have a place to go to manage their financial affairs using real-time information – particularly if they use mobile and web tools in their daily lives. Personal Capital is purpose built for tech-enabled investors.”
Brian Ascher, Venrock: “The market is truly enormous, with over $32 trillion of investible assets held by individuals and households in this country – that’s twice the size of the U.S. GDP.”
Personal Capital now tracks over $20 billion of assets every day for its users, and the company’s unique solution has won acclaim from both users and reviewers. When bestowing its Editors’ Choice award, MacWorld said, “Personal Capital offers the best personal finance tools I’ve ever had the pleasure to use.” In addition, Time magazine ranked Personal Capital as one of the Top 50 Web Sites in the world.
Try Personal Capital for yourself by signing up for your free account at PersonalCapital.com.