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Invest Smarter

Our investment methodology is built upon sector and style weighting, risk minimization and tax optimization. We'll construct a highly customizable portfolio based on your unique situation and goals.

Read Our Investment Strategy

A Sound Strategy

We’ll forecast your financial future through our Retirement Planner and help identify the optimal approach that meets your financial needs.

We’ll tailor your portfolio strategy to your specific financial situation and to your level of risk tolerance.

We’ll work with you to build an investment plan that is both cost- and tax-efficient.

Our Investment Strategy

We have developed our investing strategy based on a traditional index approach and improved upon it with our new award-winning technology and lower costs, giving you a personalized portfolio strategy and two dedicated advisors to execute it.

See Our Performance
Personal Capital Portfolio Holdings Feature Screenshot

Personal Strategy® Investing Principles

Our Investment Committee oversees investing based on our five guiding principles:

Dynamic Portfolio Allocation

Because we see your complete financial picture, we can provide the best allocation based on your real-time assets and goals. As your life evolves, and market conditions change, so does our allocation.

Socially Responsible Investing

Selecting a socially responsible investment strategy should be easy. With our new Socially Responsible Personal Strategy, you have a turnkey way to invest in companies who are doing the most good for the environment, society, and corporate governance.
That's something you can feel good about.

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An Experienced Team Focused On
Building Your Net Worth

Our investment team collectively have spent decades investing billions of dollars for high net worth individuals and institutions. The team includes visionaries in portfolio strategy, behavioral finance and consumer technology. They are dedicated to managing your strategic investment portfolios, including portfolio construction and monitoring, security selection and trade oversight.

Bill Harris

Founder and Director

Kyle Ryan, CFP®

EVP of Advisory Services

Craig Birk, CFP®

Chief Investment Officer

Visionary Thinkers Lead
Our Board of Advisors

The members of our Board of Advisors are world leaders in their fields and bring unprecedented power to our ability to conceptualize new and better ways to help our clients. Their work has helped millions of Americans reach their retirement goals through better portfolio construction and increased retirement plan savings. We are committed to designing innovative solutions to help American households make better financial decisions.

Shlomo Benartzi

Behavioral Finance Expert

Harry Markowitz

Portfolio Strategy Expert

Luis Aguilar

Formerly with the SEC

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