Our investment methodology is built upon sector and style weighting, risk minimization, and tax optimization. We’ll build a personalized portfolio based on your unique situation and goals.
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A Sound Strategy
We’ll help you plan your financial future by using our Retirement Planner to identify the optimal approach to meet your financial needs.
We’ll tailor your portfolio strategy to your specific financial situation and to your level of risk tolerance.
We’ll work with you to build an investment plan that is both cost and tax-efficient.
Our Investment Strategy
Our investing strategy improves upon the traditional index approach with our award-winning technology and lower cost, giving you a personalized portfolio strategy and a team of advisors to execute it.See Our Performance
Personal Strategy® Investing Principles
Because we see your complete financial picture, we can provide an efficient allocation. As your life evolves, we will recommend allocation adjustments to keep the strategy current with your ever changing situation.
We don’t believe in a “one size fits all” portfolio. Our approach is tailored to you and your goals. Together, we’ll create a plan that’s based on your preferences, and what stage you are in your life.
Tax location places assets in different account types to help minimize taxes (higher yield securities being placed in tax-sheltered accounts when possible). Tax-loss harvesting can offset realized capital gains and be written off against income up to relevant IRS limits.
Ongoing rebalancing, that occurs when the market presents opportunities, can help avoid costly emotional mistakes and helps you buy low, sell high, and remain well-diversified. Our research shows that regular rebalancing can significantly enhance portfolio value over time.
By limiting exposure to any one sector, size or style in favor of greater diversification and balance, you are better protected against downside risk when a particular market or segment declines.