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A Personalized Approach To
Portfolio Management

Personal Strategy® is a globally diversified multi-asset class portfolio built with individual stocks and ETFs, designed and managed specifically for you.

By combining our robust technology with the expertise of our financial advisors, we can deliver a truly personalized solution. This means you will get a strategy that’s directly linked to your financial goals, with enhanced diversification that can ultimately lead to a better financial outcome for you. And once your Personal Strategy is in place, our advisors can help you with financial planning, retirement, education saving, and more.

How does it work?


Portfolio Building

All our model portfolios utilize our proprietary Smart Weighting methodology and are designed to maximize return for a given level of risk.


Strategy Selection

Your portfolio personalization starts with our strategy selection algorithm, driven by factors that are unique to you.


Dynamic Portfolio Allocation

We implement and maintain a dynamic portfolio allocation for you that changes over time as your financial situation evolves.


Monitoring and Maintenance

We monitor your portfolio, and make adjustments as needed. This includes disciplined rebalancing, and tax optimization strategies such as tax loss harvesting.

The Result:

A sophisticated, transparent and custom portfolio—Personal Strategy.

Benefits of Your
Personal Strategy®

Benefits & Fees

Our Benefits

What do you have to gain by choosing Personal Capital as your wealth management partner? Here is a cost-benefit analysis of our personalized approach to wealth management.

Enhance your annual return by up to:
Tax Optimization1.00%
Disciplined Rebalancing0.20%
Smart Weighting0.39%
Behavioral Coaching1.50%
Financial planning is a core part of our offering and included in our services at no additional cost. Some advisors charge hourly rates for these types of services that usually range from $150 to $400 per hour. That means you could expect to pay anywhere from $2,000 to $5,000 for a single planning item like generating a retirement plan.*

*Jesse Neugarten, "What Fees Do Financial Advisors Charge?" Investopedia (January 10, 2020)

Our Fee

We charge one all-inclusive annual management fee at a fraction of the cost of traditional financial institutions. There are no hidden fees, no trailing fees and no trade commissions.

Personal Capital Advisors Corporation ("PCAC") compensates ("Company") for new leads. ("Company") is not an investment client of PCAC.

["Author"] has entered into an agreement with Personal Capital Corporation ("Personal Capital"), through which Author will be paid up to $200 for each person who uses webpage to register with Personal Capital and links at least $100,000 in investable assets to Personal Capital's Free Financial Dashboard.  The “Author”, due to such compensation, has an incentive to recommend Personal Capital, resulting in a material conflict of interest. Author is not affiliated with Personal Capital and Author's services consist solely of referrals of prospective clients. As a result of this arrangement Author may financially benefit from referring qualified leads to Personal Capital. No fees or other amounts will be charged to investors by Author or Personal Capital as a result of the arrangement. Investors that are referred by Author to Personal Capital and subscribe for investment advisory services provided by Personal Capital’s subsidiary, Personal Capital Advisors Corporation (“PCAC”), will not pay increased management fees or other similar compensation to Author, Personal Capital or PCAC as a result of the arrangement. This  agreement with Author does not imply a sponsorship, endorsement, approval, investigation, verification, or monitoring by PCAC of the contents of the Author's website. Personal Capital is not responsible for the content of any website owned by a third party that may be linked to Personal Capital's website regardless of whether the link is provided by PCAC or a third party. Personal Capital does not prepare or maintain, has not and will not review or update, and does not guarantee the accuracy, timeliness, completeness, suitability, reliability, or usefulness of any information contained on a linked third-party website.

Advisory services are offered for a fee by PCAC, a wholly owned subsidiary of PCC, an Empower company. PCAC is a registered investment adviser with the Securities Exchange Commission ("SEC"). SEC registration does not imply a certain level of skill or training. Past performance is not a guarantee of future return. Investing involves risk. Personal Capital and the Personal Capital logo are trademarks of PCC. All other trademarks, trade names, or service marks used or mentioned belong to their respective owners.